Chapter 51: Group Buying
Donal was a lover of fine liquor—or rather, in the West, nearly every man was. That was precisely why so many across the US had begun to support the Prohibition movement. For men in the US, alcohol had become an inseparable part of life.
Donal knew all too well what kind of uproar a moonshine of this quality would cause on the black market.
“Mr. Callander, I can guarantee you, if this really is moonshine, no one will be able to resist it.
Honestly, I can hardly believe it’s not some kind of premium liquor. The taste—my God—it’s intoxicating.”
“Compared to whiskey, brandy, or even Kentucky bourbon, it’s in no way inferior. In fact, if I had to choose, I might even prefer this one.”
Donal spoke in a jumble of excitement. He had just watched the brewing process in the cellar and knew for certain that this was real moonshine—and that meant enormous profit.
“Mr. Callander, if I may ask, what price do you plan to sell it for? I’d say it’s worth at least three dollars, but if it’s priced too high, sales might suffer. Many people won’t be able to afford it.”
Davey thought for a moment before replying. “I don’t intend to position it as a luxury spirit. Even though it rivals the finest brands, that would only put it out of reach for most folks.”
“I want to make a true people’s moonshine—something even ordinary workers and farmers can afford. They deserve to enjoy something better without spending a fortune.”
“So, I’ve set the price at two dollars per bottle.”
Donal blinked in disbelief. “Two dollars a bottle? Are you certain, Mr. Callander?”
“On the black market, a bottle of good moonshine—one far inferior to this—still sells for about $2.25. Isn’t that price of yours a little too low?”
“In my opinion, with this level of quality, you could easily charge $2.50 and people would still love it. Maybe set it at $2.25 to match the black market rate. I doubt anyone would turn that down.”
Davey shook his head. “Donal, like I said, I want to make this a truly affordable moonshine. And not just at two dollars. If someone buys ten bottles at once, the price drops to $1.80. If they buy thirty, it’s $1.60 per bottle.”
“As for you, Donal, I’ll give you a special price—$1.50 per bottle.”
“Of course, that $1.50 includes transportation. I’ve said before—we’re partners. And I make sure every partner earns well. I never shortchange my friends.”
“But you must follow my sales plan exactly—no raising prices on your own.”
Donal could hardly breathe. He never imagined Davey would offer such a generous profit margin.
One taste was enough to know this moonshine would sell itself. Even if he sold it for $1.80, he’d still earn thirty cents per bottle.
Thirty cents didn’t sound like much—but ten bottles a day meant three dollars profit, more than a laborer’s daily wage.
And if he sold a hundred bottles? Thirty dollars. Nine hundred a month.
God almighty, he didn’t even dare think beyond that. Deep down, he knew—selling more than a hundred bottles a day wouldn’t be difficult at all.
“Mr. Callander, I... I... I will be your most loyal subordinate.”
Overwhelmed by excitement, Donal couldn’t find the words to express himself. After struggling for a while, that was all he could manage to say.
Davey patted his shoulder. “Take it easy, Donal. Follow me, and you’ll see a much wider sky ahead.”
When Davey’s hand rested on his shoulder, Donal felt the weight of that gesture—it meant opportunity, power, and trust. He lowered his head deeply in respect to Mr. Callander.
“Donal, though the retail price is two dollars, I’d prefer buyers to purchase at $1.80.”
“For many, buying ten bottles at once might be too much, but there’s another way—you can offer them group buying.”
“If a buyer can gather ten people to purchase together, they save twenty cents each. Who would refuse to save money that easily?”
“And with that, we can spread our moonshine across the entire market far more quickly. Do you understand what I mean, Donal?”
Davey continued his explanation.
Discounts were common, but group buying—that was his secret weapon.
From his memories of a past life, he knew one truth well: low prices could shake any market, and no one could resist a good deal.
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